What do you mean by speech? What are the objectives of a speech?

Hello dear pals here you will get all kinds of Business Communication study solution. I think you will get advantage from this Business Communication article. What is Speech? Define of Speech.

Speech is the planed transmission of a specific message. Speaking on a particular subject in front of a group of people can be termed as speech. In other world, delivering a oral presentation before an audience is known as speech.

A speech may be short or long depending on the purpose of it. Business executives need to be a good speaker, because they are to deliver speech to the employees, consumers or in trade organizations.
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Purposes/Objectives of a speech?
A speech can accomplish different purposes. Most common objectives of a speech can be listed as follows:
1. To provide information on a specific subject.
2. To motivate the audience.
3. To analyze a matter.
4. To ensure cooperation of the audience.
5. To secure support in favor of a decision, etc.

The style of a speech basically depends on the purposes of such speech, attitude of the audience and size of the audience. Speeches should be planed and organized to achieve the desired purpose.